Unconference

E-Cell IIT-Madras

Title Sponsor

UNCONFERENCE

Innovate. Articulate. Unleash.

Strategy Case Study CompetitionREGISTER NOW

Registration Deadline: 17-02-2025 11:59 PM.

About Unconference

Welcome to Unconference, an immersive event designed to connect talented students with firms seeking innovative marketing skills. Participants will gain invaluable practical experience while sponsors showcase their solutions and scout for top talent. In Unconference, participants are tested on their problem-solving ability, business acumen, cultural insight, communication skills, and teamwork within a limited time. Unconference is aimed at building the creative and business mindset of students all over the country.

Vision

To create a dynamic platform that bridges the gap between theoretical marketing education and practical, real-world challenges.

Mission

To foster learning, innovation, and professional growth by enabling students gain hands-on experience through marketing problems provided by industry leaders.

Incentives

Incentive 1

Cash prizes for top-performing teams.

Incentive 2

Certificates of participation and excellence.

Incentive 3

Exclusive access to a panel discussion with industry experts.

Incentive 4

Portfolio-building opportunities with real-world project experience.

Incentive 5

Priority consideration for internships or job offers from participating organizations.

Rounds

Round 1: Short quiz

Participants will have to register for the event as a team (2-4 members) and participate in the quiz held on Unstop. The top performing teams will be shortlisted for round 2

Round 2: Marketing Case Study Execution

Participants work on real-world marketing challenges provided by organizations and submit comprehensive strategies as solutions.Teams will then be shortlisted for the finale based on this.

Round 2: Panel presentation

Students present their case study solutions to a panel of judges during the summit . Judges will evaluate the presentations based on creativity and feasibility.

Who can participate?

The event is open to all UG, PG, MBA and PhD students of any stream and college.

How to Participate?

Participants will register for the event in Unstop as teams of 2-4 members. There would be a short quiz on the aspects related to marketing. After the shortlisting, in round 2, participants will be required to elaborate and submit a ppt of a maximum of 15 slides excluding the first and last page. Shortlisted participants will be required to visit the campus of IIT Madras during the flagship event E-Summit and pitch their ideas.

Timeline

Event Launch

13th Feb

Last day for Registering

17th Feb

Round 1

18th Feb

Announcement of Round 1 Results

19th Feb

Deadline for Round 2 submissions

25th Feb

Panel Discussion

28th Feb

Round 3 Finale

28th Feb

FAQ

Can individuals from any educational background apply?

Is cross-college collaboration permitted for team formation in the event?

Can individuals join the event independently, or is team participation obligatory?

Is there any Registration fee for this event?

What's the nature of both rounds?

growth_ecell@smail.iitm.ac.in

9345609144 Abhinanda

8688017508 Varnikaa

E-Summit