Title Sponsor


UNCONFERENCE
Innovate. Articulate. Unleash.
Strategy Case Study CompetitionREGISTER NOWRegistration Deadline: 17-02-2025 11:59 PM.
About Unconference
Welcome to Unconference, an immersive event designed to connect talented students with firms seeking innovative marketing skills. Participants will gain invaluable practical experience while sponsors showcase their solutions and scout for top talent. In Unconference, participants are tested on their problem-solving ability, business acumen, cultural insight, communication skills, and teamwork within a limited time. Unconference is aimed at building the creative and business mindset of students all over the country.
Vision
To create a dynamic platform that bridges the gap between theoretical marketing education and practical, real-world challenges.
Mission
To foster learning, innovation, and professional growth by enabling students gain hands-on experience through marketing problems provided by industry leaders.
Incentives
Incentive 1
Cash prizes for top-performing teams.
Incentive 2
Certificates of participation and excellence.
Incentive 3
Exclusive access to a panel discussion with industry experts.
Incentive 4
Portfolio-building opportunities with real-world project experience.
Incentive 5
Priority consideration for internships or job offers from participating organizations.
Rounds
Round 1: Short quiz
Participants will have to register for the event as a team (2-4 members) and participate in the quiz held on Unstop. The top performing teams will be shortlisted for round 2
Round 2: Marketing Case Study Execution
Participants work on real-world marketing challenges provided by organizations and submit comprehensive strategies as solutions.Teams will then be shortlisted for the finale based on this.
Round 2: Panel presentation
Students present their case study solutions to a panel of judges during the summit . Judges will evaluate the presentations based on creativity and feasibility.
Who can participate?
The event is open to all UG, PG, MBA and PhD students of any stream and college.
How to Participate?
Participants will register for the event in Unstop as teams of 2-4 members. There would be a short quiz on the aspects related to marketing. After the shortlisting, in round 2, participants will be required to elaborate and submit a ppt of a maximum of 15 slides excluding the first and last page. Shortlisted participants will be required to visit the campus of IIT Madras during the flagship event E-Summit and pitch their ideas.
Timeline
Event Launch
13th Feb
Last day for Registering
17th Feb
Round 1
18th Feb
Announcement of Round 1 Results
19th Feb
Deadline for Round 2 submissions
25th Feb
Panel Discussion
28th Feb
Round 3 Finale
28th Feb
FAQ
Can individuals from any educational background apply?
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Is cross-college collaboration permitted for team formation in the event?
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Can individuals join the event independently, or is team participation obligatory?
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Is there any Registration fee for this event?
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What's the nature of both rounds?
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