E-Cell IIT-Madras

marketup logo


Unleash the Marketing Genius!

Registrations Closed

Registration Deadline: 13th March, Monday 8:00 PM

What is MarketUp?

Are you a marketing enthusiast looking to put your skills to the test? Look no further! MarketUp is a platform for budding marketers to showcase their skills and compete with peers to win exciting prizes. Participants will have the opportunity to take part in a range of challenges, including online quizzes, marketing strategy planning and pitching. We aim to promote innovation, creativity, and strategic thinking in the field of marketing. Compete against like-minded individuals, showcase your marketing knowledge, and stand a chance to win exciting prizes. Register now and take the first step towards becoming a marketing champion!

Our Vision

MarketUp aims at providing a platform that inspires and empowers young marketers to showcase their creativity, innovation, and strategic thinking abilities. We aim to create an environment where participants can learn from their peers, gain valuable experience, and develop skills that will help them succeed in their careers. Our ultimate goal is to contribute to the growth and development of the marketing industry by nurturing young talent and providing them with the opportunity to succeed.

Our Mission

MarketUp is a platform for budding marketers to showcase their talents, compete with peers, and push the boundaries of marketing innovation. The competition aims to test contestants' knowledge, creativity, and strategic thinking abilities. We're looking for the most innovative and strategic minds in the marketing industry. Participants will have the opportunity to learn from peers, demonstrate their strengths, and gain recognition for their achievements. We aim to inspire and encourage the next generation of marketing leaders.

Why participate?

Prize Money

Total prize pool of INR 30k

Special Access to E-Summit

Get special access to all E-Summit events, workshops, and much more!


Official Certificates from E-Cell IIT Madras for all participants and winners


Participants require thinking outside of the box and coming up with unique and innovative ideas


Participants get to know the best practices in the corresponding sector


Participants will build upon each other’s strengths and develop crucial teamwork skills


Anyone with an interest in marketing, entrepreneurship, management or business is eligible to participate. There is no restriction in terms of education or age.



2nd March, Thursday

Registration Duration

2nd March- 12th March

Round 1

13th March, Monday

Round 1 results

15th March, Tuesday

Round 2

16th-18th March

Round 2 results

20th March, Monday


27th March, Monday

Round 3 commences

30th March, Wednesday

Final presentation + Pitching

7-9th April (at IIT Madras campus)


Round 1: Marketing Brainiac

Marketing Brainiac is an online time bound marketing quiz competition. You will have to travel through a series of thought-provoking questions that will cover all aspects of marketing, from branding to digital marketing to advertising.

Round 2: Strategy Smackdown

Welcome to our exciting event, the 'Strategy Smackdown'! This is an opportunity for marketers to showcase their skills in market research and ideation. Participants will be required to submit an executive summary of their proposed marketing strategy. The submissions will be evaluated based on its creativity, feasibility, and effectiveness. Workshop: Shortlisted Finalists from Round 2 will be given an opportunity to attend a workshop on marketing to widen their knowledge on marketing.

Round 3: Marketing Showdown

Finalists are required to submit a detailed and comprehensive presentation explaining the execution, timeline etc of marketing strategies that they suggested for the hypothetical product or service in Round 2. They must conduct thorough research and analysis, including competitor, customer, and industry analysis, to create a winning marketing plan. The submission stage requires a 10-12 slide presentation along with a video pitch of their product. The participants will also have to present the same in front of the judges during E-Summit'23 at IIT Madras.


Is team registration necessary?


Is this event online?


Where do I make my submission for Round 2?


Where will the workshop be conducted?


When and where do I make my submission for Round 3?


When do we get the timing details for the offline rounds?


Contact Us


+91 99949 85051 Arvind

+91 85472 72363 Gayathri