In partnership with

Aditya Birla

Expert Edge

Empowering startups to thrive.

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Only those with Professional passes can apply.

Registration Deadline: 27-02-2025 11:59 PM.

About Expert Edge

Expert Edge serves as a platform for startups navigating challenges in finance, marketing, and growth strategies to receive tailored guidance from seasoned professionals and industry experts.

Vision

Expert Edge aims to build a dynamic ecosystem where startups connect with industry experts to overcome challenges, unlock opportunities, and achieve long-term growth while adhering to best practices and standards.

Mission

The mission of Expert Edge is to support startups in overcoming critical challenges in finance, marketing, and growth by connecting them with experienced professionals and industry leaders. By delivering practical solutions and expert insights, the platform seeks to drive the growth of innovative ventures, enabling their success while cultivating a robust ecosystem for entrepreneurial excellence and sustainability.

Incentives

Personalized Guidance

Access one-on-one consultations with seasoned professionals and industry experts to address specific challenges in finance, legal compliance, and taxation.

Actionable Insights

Gain exclusive strategies and best practices to streamline operations, enhance compliance, and manage financial hurdles effectively.

Networking Opportunities

Build connections with like-minded entrepreneurs, experts, and potential collaborators in a supportive ecosystem.

Practical Solutions

Receive tailored solutions to tackle pressing issues, ensuring smoother business operations and sustainable growth.

How to participate?

Get a professional pass for E-Summit 25.

Fill the interest form.

Attend the event.

10+

Experts

3+

Domains

40+

Startups

Experts

Image of Rohan Chaubey

Rohan Chaubey

Designation: Bestselling Author & Startup Growth Advisor

Expertise: Growth Hacking, User Acquisition, Digital Marketing.

Rohan is the co-founder of International Growth Hacking Day (July 13) and the bestselling lead author and publisher of the award-winning, world-record-holding book series, The Growth Hacking Book — endorsed by Mr. Amitabh Kant, NITI Aayog, Government of India. Audiense (IBM & Twitter’s partner product) ranks Rohan as the most-followed Growth Hacker globally. As a Growth Advisor to unicorns like UpGrad, ClickUp, FreshWorks, Zoho, NoBroker, Rakuten, Kalyan Jewellers, Reliance, InVideo, and 600+ startups, he has mastered the art of helping companies acquire and retain their first 1-100K users, customers, and community members through consulting and done-for-you services. His work is featured in Forbes, HuffPost, TheNextWeb, Entrepreneur, and other top-tier media. Rohan is also a VC scout. He routinely empowers audiences of entrepreneurs, marketers, change-makers, thought leaders and students through his selective, exclusive and high-impact appearances at business events.

Image of Vanshika Mehta

Vanshika Mehta

Designation: Marketing Consultant

Expertise: Brand Strategy, Communications, Visual Identity, D2C & Tech Brand Consulting, Start-up Advisory.

Vanshika Mehta is the founder of The Fingerprint Labs, a company that specializes in building founder-first, purpose-led brands that foster consumer loyalty. With over 10 years of experience working with more than 100 startups and MSMEs globally, she has helped shape the brands behind well-known names like Bajaj and others. She works across a variety of services, including brand strategy development,marketing, visual identity creation, content consultancy, and brand audit & analysis.Her expertise spans competitive landscape assessment, target audience profiling, crafting unique value propositions (UVPs), and defining the positioning of brands. She is known for her work in developing brand names, core messaging, multi-channel communication strategies, and visual identities. Vanshika also serves as a Fractional Brand Consultant at VanshiChats, where she specializes in creating brand strategies for D2C and technology companies that aim to make a meaningful impact on the world. She has partnered with notable brands like Swiggy, PayU, Souled Store, and HROne among others.

Image of Dravisha Katoch

Dravisha Katoch

Designation: Marketing and strategy expert, Growth strategist

Expertise: Growth and community building, startup mentoring.

Dravisha Katoch is a growth strategist and community builder specializing in startup scaling, marketing, and digital growth. With a proven track record across early-stage startups, investment firms, and global communities, Dravisha has helped businesses drive acquisition, engagement, and revenue through data-driven strategies. As a key contributor at Antler, Dravisha leads efforts in scouting and community development, building India’s largest network of next-gen founders with Before Day Zero. Previously, at Basis and Leap.club, Dravisha spearheaded growth marketing initiatives, scaling acquisition by 5x and optimizing retention strategies. Beyond startups, Dravisha has played a pivotal role in public-private initiatives, partnering with Future City Summit to develop sustainable business models. As a mentor and speaker, Dravisha has worked with top institutions, helping founders and leaders navigate business expansion, brand positioning, and market strategy. With expertise in growth, community, and startup strategy, Dravisha continues to drive impact across industries, shaping the future of entrepreneurship and innovation.

Image of Bhuvana Subramanyan

Bhuvana Subramanyan

Designation: Fractional Chief Marketing Officer & Director.

Expertise: Strategic Marketing, Brand Building, Digital Strategy, Public Relations, Marketing Execution, Sales Enablement, Leadership, Customer Experience, Team Development.

With over 15 years of experience in the marketing and communications space, Bhuvana Subramanyan is a seasoned marketing professional who currently serves as a Fractional Chief Marketing Officer and Director, advising and leading organizations to enhance their market presence, communication strategies, and overall branding efforts. Having worked with top global firms like IBM, Randstad India, and numerous startups, Bhuvana excels in creating data-driven marketing strategies, executing end-to-end marketing plans, and optimizing brand growth. Bhuvana specializes in customer-centric marketing, managing internal and external communication, and scaling marketing operations. Bhuvana's experience spans across various industries, including IT, staffing, and cloud technologies. As a mentor for startups registered on Startup India, they offer guidance on digital marketing, public relations, and brand positioning. Currently based in Bengaluru, Bhuvana is also deeply involved in the startup ecosystem and continuously supports business growth through mentorship, strategic advice, and hands-on leadership.

Image of Salil Ravindran

Salil Ravindran

Designation: Corporate Finance, Mergers & Acquisitions, Strategic Financial Planning, Investor Relations, Business Growth, and Financial Oversight.

Expertise: Corporate Finance, Mergers & Acquisitions, Strategic Financial Planning, Investor Relations, Business Growth, and Financial Oversight.

Salil Ravindran is an accomplished finance leader with over 25 years of expertise in corporate finance, M&A, and strategic financial management. He has played key roles in financial strategy, investor relations, and business transformation across diverse industries. Currently, he is the CFO at Stralto, Inc., overseeing financial strategy, fundraising, and planning. He also serves as a Board Member at Proaegis and Consulting CFO at SmartFin Consulting LLP, advising small and mid-sized businesses on financial growth. Previously, he was CFO at MIC Global, Apexon, and Marlabs LLC, leading global finance, M&A, and compliance. At Capgemini, he spearheaded finance transformation post-IGATE acquisition. He also held senior roles at IGATE, leading financial planning and strategic initiatives, including IGATE’s acquisition of Patni Computer Systems. With deep expertise in financial strategy and M&A, Salil helps organizations drive financial efficiency, execute complex transactions, and optimize operations for sustainable growth.

Image of Husaini Surti

Husaini Surti

Designation: Finance Project Lead

Expertise: Financial Strategy, Budgeting, Project Finance, Corporate Finance, and Risk Management.

Husaini Surti is an accomplished finance professional specializing in financial planning, strategic budgeting, and project finance. He has played a pivotal role in managing large-scale redevelopment projects and driving financial efficiency across organizations. Currently, he is the Finance Project Lead at Navbharat Mega Developers, contributing to the Dharavi Redevelopment Project—one of the world's largest urban resettlement initiatives. Previously, he spent 11 years as the Financial Controller at Saifee Burhani Upliftment Trust (SBUT), leading financial policy development, compliance, and ERP implementation for the Bhendi Bazaar redevelopment project, impacting over 20,000 people. Earlier, he was Senior Manager – Finance at Essel Group, handling M&A, fundraising, and compliance. He also held finance roles at Reliance Retail and Wire and Wireless (India) Limited. With expertise in strategic finance, investment analysis, and regulatory compliance, Husaini has been instrumental in executing high-impact financial projects.

Image of Soma Srinivasan

Soma Srinivasan

Designation: Management Consultant,Transformation CFO,Finance & Strategy Expert.

Expertise: Financial Transformation, Business Strategy, Corporate Finance, FP&A, Mergers & Acquisitions, Compliance, ERP Implementation.

Soma Srinivasan is a seasoned finance leader and management consultant with over 25 years of expertise in financial transformation, strategic finance, and business advisory. He has successfully helped organizations streamline financial operations, implement ERP solutions, and drive sustainable growth. Currently, he serves as a Management Consultant & Transformation External CFO, providing financial advisory and transformation services. Previously, as Financial Controller Director at Proven, he led finance operations across multiple countries and spearheaded digital transformation. His leadership experience includes serving as Finance Director India at Nuance Communications, establishing a finance shared service center, and as Regional Finance Controller at Thomson Reuters, managing financial planning and SAP implementation for a $500M business. Earlier, he played key roles at Tesco and Medybiz Private Limited, driving ERP transformation and financial turnaround. With expertise in financial strategy, compliance, and ERP systems, Soma helps businesses scale, optimize operations, and achieve financial excellence.

Image of Shyama Sekhar S

Shyama Sekhar S

Designation: Business Growth Accelerator, Certified Independent Director, Startup Mentor, Board Advisor, Virtual CMO

Expertise: Business Strategy, Growth Acceleration, Sales & Marketing, Digital Transformation, Mergers & Acquisitions, Leadership Development.

Shyam Sekar S is a established business leader and growth strategist with over 25 years of experience in revenue acceleration, strategic marketing, and startup mentoring. He has helped startups, SMEs, and enterprises scale, drive digital transformation, and implement sustainable growth strategies. He is the Founder & Chief Mentor at Startup Xperts, providing business acceleration, leadership coaching, and growth advisory services. He also founded Voxit Media Tech Pvt Ltd, focusing on digital innovation and media strategies. Previously, he held senior roles at DataTracks and Datamatics, leading global marketing, sales, and international expansion. He also served in leadership positions at LG Electronics and Redington, achieving significant revenue growth. With expertise in business growth, digital strategy, and M&A, Shyam Sekar S is a trusted advisor, mentor, and board member, driving success across industries.

Image of Srini Rao

Srini Rao

Designation: AI-Enabled Strategy Consultant, Franchising & SME Growth Expert, Public Sector & Startup Mentor, Business School Speaker, Professor of Practice

Expertise: Business Strategy, Franchise Consulting, SME Growth, Public Sector Advisory, Digital Transformation, Mergers & Acquisitions, Market Entry Strategy

Srini Rao is a strategic consultant and business growth expert specializing in franchising, SME expansion, and digital transformation. With over 20 years of experience, he has helped businesses scale through innovative consulting, public sector advisory, and startup mentorship. As Co-Founder & Strategist at Growth Thinkers LLP, he leads global consulting initiatives across industries. He is also a Professor of Practice and Guest Speaker at top business schools and industry forums, mentoring entrepreneurs and executives. Previously, as Head of Consulting at Francorp, he led franchise expansion strategies, and at ZENeSYS, he drove international market entry and retail loss mitigation. His leadership experience includes management consulting at Mott MacDonald and impact-driven projects at GiveIndia. With expertise in franchise strategy, business transformation, and SME growth, Srini Rao helps businesses navigate complex challenges and achieve sustainable success.

Timeline

Registration Deadline

27th February

Final event

2nd March

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Contact Us

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