Round 1: Ideation Sprint (1 hour)

Teams select a track (e.g., Sustainability, Technology, Healthcare) and define a problem statement. They brainstorm and refine their solution within 45 minutes, ensuring feasibility. A short write-up summarizing the problem, solution, and feasibility is submitted for evaluation.

Round 2: Business Model Development (30 min)

Teams create a Business Model Canvas outlining value proposition, customer segments, and revenue streams.Using a provided template and without internet access, they structure their business concept within 30 minutes.Evaluation focuses on the coherence, feasibility, and innovation of the proposed model.

Round 3: Marketing & Branding Challenge (1 hour)

Teams develop a brand identity, including a tagline, a hand-drawn logo, and a marketing strategy.The strategy must effectively target the intended audience while ensuring brand consistency.Judges assess creativity, audience alignment, and the overall effectiveness of the marketing plan.

Round 4: Crisis Management Simulation (1 hour)

Teams tackle a simulated business crisis such as funding withdrawal or supply chain disruption.They brainstorm mitigation strategies and submit a structured crisis response plan.The response is judged on problem-solving skills, creativity, and practicality.

Round 5: Market Scaling & Collaboration Challenge (1 hour)

Teams strategize on expanding their business into new markets and propose potential collaborations.A scaling strategy document is submitted or presented to judges, outlining growth opportunities.Evaluation is based on the scalability, strategic thinking, and feasibility of proposed collaborations.

Round 6: Elevator Pitch Finale (1 hour)

Teams deliver a compelling 90-second pitch highlighting their startup’s uniqueness and potential.Judges may ask a follow-up question to assess clarity, confidence, and depth of understanding.Pitches are judged on clarity, persuasiveness, delivery energy, and overall impact.