Round 1: Business Aptitude Test (Online)

A 30-minute MCQ-based objective test conducted online for pre-registered teams only. This round evaluates participants on:

• Fundamental business literacy
• Understanding of companies, markets, finance, and strategy
• Logical reasoning and data interpretation

Round 2: Ideation + Business Genesis

Teams work on problem identification and business ideation, focusing on clarity, feasibility, and innovation.

• Format: Written submission combined with MCQs / short-answer questions (mostly objective)
• Core Evaluation Criteria: Problem clarity, innovation, feasibility

Round 3: Crisis Management Challenge

Teams are presented with a simulated business crisis and must submit a structured strategic response.

• Format: Written, subjective response
• Core Evaluation Criteria: Crisis handling, stability planning, leadership depth

Round 4: Executive Boardroom Simulation

A live role-based CXO simulation, where team members assume executive roles and respond to high-pressure strategic scenarios.

• Format: Live, subjective, role-play based
• Core Evaluation Criteria: Strategic communication, domain clarity, teamwork under pressure

Round 5: Scaling & Market Expansion Strategy

Teams design a growth and expansion plan for their business.

• Format: Written submission or mini-deck
• Core Evaluation Criteria: Scaling logic, post-scale unit economics, collaboration strategy

Round 6: Elevator Pitch Finale

Teams deliver a 90-second pitch to the judges, followed by a Q&A.

• Format: Live pitch + judge interaction
• Core Evaluation Criteria: Persuasion, executive clarity, market command, team synergy